Project Summary

Mau Marine has been a staple of the Okoboji, IA community since the 1970s, but in Summer 2023 they decided it was time to test out a digital media campaign to increase their site traffic and ultimately sales. Refine jumped in with paid search and paid social campaigns designed to drive relevant users to the site when they were most ready to buy. We also set up conversion tracking on the website, powering the kinds of insights that Mau hadn’t been able to access in their nearly 50 year history.