Top 3 Ways to Utilize Your Customer List
You know you’re supposed to collect information from your customers. You have a growing list of contacts. But what exactly are you supposed to do with those email addresses? This blog will outline the top 3 ways to utilize your customer list.
Marketing Automation
Let’s start with the most obvious use for your customer list – sending emails! If you have a large list, this may sound like a daunting, time-consuming task, but there are a number of tools you can use to organize and automate your company’s emails. Constant Contact, Hubspot, Mailchimp and other tools allow you to send emails to tens of thousands of users in just a few simple steps. Those same tools can help you create a true marketing automation campaign, which goes further than just an email blast. A marketing automation workflow starts with an email to a defined customer list, then takes users on a customized journey depending on how they respond to each communication. If a user doesn’t open the first email, they might get a follow up a few weeks later. If they open it but don’t take the desired action, they can receive a different follow up more quickly. These campaigns are limited only by your imagination and willingness to spend time creating and testing various communications.
Remarketing
Email addresses are not only useful for sending emails. Almost every digital marketing platform allows you to upload a customer list and target those people with ads. Google Display Network, Facebook, Instagram, LinkedIn, and more all have this functionality. This only works if your customers also have accounts on those platforms with the same email addresses, so you will need to be strategic about your placements, but with a thoughtful media mix, you can stay in front of your targeted customers almost everywhere they go across the web.
Lookalike Audiences
The digital marketing platforms that allow you to upload and target a customer list can use those same customer lists to create lookalike audiences. A lookalike audience is a group of users with similar characteristics and online behavior as those on your uploaded list. This is an incredibly powerful tool, and takes a lot of the assumptions and guesswork out of online targeting – what could be better than reaching an audience who is similar to your existing customers? At Refine, almost every display or social campaign includes lookalike audience targeting.
Get Started
Need help identifying the right way to use your customer list? Refine specializes in the sophisticated targeting strategies that allow us to deliver the right message to the right person at the right time. Learn more about our email marketing services.